My Skills

I have 15 years experience working in the field of customer acquisition and retention. For the last 6 years I have helped many companies use the web to appeal to a wider audience and ultimately to acquire more customers.

I do this using targeted online marketing and website optimisation using both on-page and off-page techniques. With comprehensive analysis of a company’s objectives and more importantly, gaining an understanding of the customer, I am able to create an effective online ‘shop window’ that both attracts and prompts the browser to engage with the company. My skills are based on being able to see a business from the customer’s point of view and as a result can help create a relationship with the customer that is both enduring and profitable. My philosophy of consulting and listening to the customer, as opposed to telling the customer what we think they want, has helped many clients become more responsive to market changes and therefore more competitive and profitable

Key Skills

Internet marketing strategy both on and off page

Website ‘stickiness’ – turn a browser into a customer

Website optimisation will help potential customers and search engines find a website

Email marketing, including special offers and newsletters to reinforce the brand by providing timely, useful information and offers

Affiliate marketing – assess whether the product able to be sold by other larger more popular websites for a commission

Customer experience management

Understand the journey the customer has to make with a business and ensure that it’s as easy and enjoyable as possible. This includes all interactions from correspondence to telephone calls and complaints

Customer relationship management including

Customer retention – analysis to assess what precisely will motivate a business’s customers to make another purchase and developing lasting customer loyalty and maximising customer lifetime value

Database segmentation to target and identify the most profitable customers

Customer empathy

Keep the customer at the centre of the experience. Understand their mindset and empathise, feel what they feel as they go through their journey with a business and see how it can be improved

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