Outside Work
There's more to life than search rankings.
Although I do think about them while I'm fishing.
Chalk streams and clear water
Fly fishing demands a particular kind of attention. You can't be thinking about anything else — not clients, not deadlines, not what you should have said in that last email. The river insists on your full presence, which is exactly why it works as a way of switching off.
I grew up near some good water and never really stopped fishing it. There's something about the combination of patience, observation, and the occasional moment when everything comes together that keeps pulling me back.
Essex and the surrounding counties have more fishable water than most people realise. And on a good summer evening, there's genuinely nowhere I'd rather be.
Three generations of game viewing
My family's connection to Hluhluwe-iMfolozi goes back three generations. It's the oldest proclaimed nature reserve in Africa, and there are very few places that feel as far removed from screens and spreadsheets.
The Big Five. Predators at a waterhole at dawn. White rhino in numbers you don't see anywhere else. It's the kind of place that recalibrates your sense of what matters, which is probably why I keep going back.
Hluhluwe also happens to be one of the success stories of conservation — the reserve that brought the southern white rhino back from the brink. Something worth knowing about.
Why I put this page on the site
Because I think it matters to know who you're working with. Not just what services they offer, but whether they're a real person with a life outside the work.
I'm not a 24/7 agency. I don't have a team taking calls while I'm away. What I do have is focus, experience, and a genuine interest in seeing small businesses do well — which is actually a better foundation for this kind of work than a fancy client portal and a monthly status report.
If any of this resonates, we'll probably get on fine.